About Us


Four guys, one mission… Disrupt the sock industry with fun but practical socks for men at an affordable price!

We are four guys who were sick of wearing the same style sock every day to work and wanted to mix things up from time to time.

We realized some guys like to have full control....Others wanted the simplicity of a curated pack. We decided to make the process for either option the easiest and painless on the planet.

So, we decided why not build your own pack of socks where you like them all? From classic patterns and colors to the quirky more vibrant patterns, we have socks for everyone!